{"id":3416,"date":"2026-06-12T19:27:07","date_gmt":"2026-06-12T19:27:07","guid":{"rendered":"https:\/\/cheecultural.com\/?p=3416"},"modified":"2026-06-12T19:27:07","modified_gmt":"2026-06-12T19:27:07","slug":"camisetasdefutbol-mexicobordado","status":"publish","type":"post","link":"https:\/\/cheecultural.com\/en\/camisetasdefutbol-mexicobordado\/","title":{"rendered":"Visibilizaci\u00f3n de t\u00e9cnicas textiles, como tambi\u00e9n, de desigualdades estructurales"},"content":{"rendered":"<div class=\"grve-section grve-row-section grve-fullwidth-background grve-padding-top-1x grve-padding-bottom-1x grve-bg-none\"><div class=\"grve-container\"><div class=\"grve-row grve-bookmark grve-columns-gap-30\"><div class=\"grve-column wpb_column grve-column-1\" ><div class=\"grve-column-wrapper\" ><div class=\"grve-element grve-text\">\r\n\t\t\t<h3 style=\"text-align: justify;\"><strong>El caso de las camisetas Adidas de la selecci\u00f3n mexicana, y los bordados mexicanos<\/strong><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">El caso de las camisetas de la selecci\u00f3n mexicana para el Mundial 2026, desarrolladas por Adidas con la incorporaci\u00f3n de bordados artesanales de comunidades ind\u00edgenas, abri\u00f3 un debate amplio sobre los l\u00edmites entre colaboraci\u00f3n cultural, apropiaci\u00f3n cultural y explotaci\u00f3n simb\u00f3lica en la moda global.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">En este caso, la pol\u00e9mica no surgi\u00f3 \u00fanicamente por la presencia de t\u00e9cnicas artesanales en un producto comercial, sino por las denuncias y cuestionamientos p\u00fablicos en torno a la forma en que se estructur\u00f3 la colaboraci\u00f3n. Entre las principales cr\u00edticas se se\u00f1alaron:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">pagos bajos a las artesanas en relaci\u00f3n con el precio final del producto,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">la existencia de intermediarios que gestionan la producci\u00f3n sin total transparencia sobre el reparto del valor,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">y la percepci\u00f3n de que el trabajo artesanal funcionaba como un elemento de alto valor simb\u00f3lico dentro del marketing del producto, sin que ese incremento de valor se reflejara proporcionalmente en las comunidades que lo realizan.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Tambi\u00e9n se puso en discusi\u00f3n el grado de control real que tienen las artesanas en el\u00a0 proceso: desde la fijaci\u00f3n de precios, la capacidad de negociaci\u00f3n directa con la marca final, y decisiones en todo el proceso creativo y productivo.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">En este sentido, la controversia no se limita al salario, sino a la estructura completa de la cadena de valor y a la distribuci\u00f3n del poder dentro de ella.<\/span><\/p>\n\r\n\t\t<\/div>\r\n\t<div class=\"grve-row-inner grve-bookmark vc_custom_1715942876896\">\r\n\t\t<div class=\"grve-column-inner wpb_column grve-column-1-2\">\r\n\t\t\t<div class=\"grve-column-wrapper-inner\">\r\n\t\t\t<div class=\"grve-element grve-image grve-align-center\" style=\"\">  <div class=\"grve-image-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/cheecultural.com\/wp-content\/uploads\/2026\/06\/7b056067-eedd-4585-b363-204c2bc15c0e.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/cheecultural.com\/wp-content\/uploads\/2026\/06\/7b056067-eedd-4585-b363-204c2bc15c0e.jpg 1x,https:\/\/cheecultural.com\/wp-content\/uploads\/2026\/06\/7b056067-eedd-4585-b363-204c2bc15c0e.jpg 2x\" \/>   <\/div><\/div><div class=\"grve-empty-space grve-height-1x\" style=\"\"><\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\r\n\t\t<div class=\"grve-column-inner wpb_column grve-column-1-2\">\r\n\t\t\t<div class=\"grve-column-wrapper-inner\">\r\n\t\t\t<div class=\"grve-element grve-image grve-align-center\" style=\"\">  <div class=\"grve-image-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"617\" height=\"617\" src=\"https:\/\/cheecultural.com\/wp-content\/uploads\/2026\/06\/4ddfb54c-3a9b-4da6-b0e5-99e4bcc1e9eb.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/cheecultural.com\/wp-content\/uploads\/2026\/06\/4ddfb54c-3a9b-4da6-b0e5-99e4bcc1e9eb.jpg 1x,https:\/\/cheecultural.com\/wp-content\/uploads\/2026\/06\/4ddfb54c-3a9b-4da6-b0e5-99e4bcc1e9eb.jpg 2x\" \/>   <\/div><\/div><div class=\"grve-empty-space grve-height-1x\" style=\"\"><\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div><\/div><\/div><\/div><\/div><div class=\"grve-background-wrapper\"><\/div><\/div><div class=\"grve-section grve-row-section grve-fullwidth-background grve-padding-top-1x grve-padding-bottom-1x grve-bg-none\"><div class=\"grve-container\"><div class=\"grve-row grve-bookmark grve-columns-gap-30\"><div class=\"grve-column wpb_column grve-column-1\" ><div class=\"grve-column-wrapper\" ><div class=\"grve-element grve-text\">\r\n\t\t\t<h3 style=\"text-align: justify;\"><strong>Apropiaci\u00f3n cultural, circulaci\u00f3n de conocimiento y poder estructural<\/strong><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">El debate sobre la apropiaci\u00f3n cultural en la moda no puede resolverse con respuestas simples. No se trata \u00fanicamente de si una t\u00e9cnica se utiliza fuera de su lugar de origen, sino de c\u00f3mo se produce la circulaci\u00f3n del conocimiento, qui\u00e9n tiene acceso a su valorizaci\u00f3n econ\u00f3mica y qu\u00e9 formas de reconocimiento existen hacia las comunidades que lo han desarrollado y sostenido en el tiempo.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">El caso de las camisetas de M\u00e9xico ilustra estas tensiones contempor\u00e1neas. La incorporaci\u00f3n de bordados artesanales en un producto de moda global <\/span><b>muestra tanto el potencial de visibilizaci\u00f3n de t\u00e9cnicas textiles como las desigualdades estructurales que pueden persistir en la cadena de valor.<\/b><span style=\"font-weight: 400;\"> M\u00e1s all\u00e1 de los debates sobre precios o intermediaci\u00f3n, lo que se pone en cuesti\u00f3n es la arquitectura del sistema: qui\u00e9n dise\u00f1a, qui\u00e9n produce, qui\u00e9n narra y qui\u00e9n captura el valor final de lo cultural.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><\/h4>\n<h3 style=\"text-align: justify;\"><strong>De la colaboraci\u00f3n a la circulaci\u00f3n cultural<\/strong><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">En este contexto, la distinci\u00f3n entre apropiaci\u00f3n, colaboraci\u00f3n y circulaci\u00f3n cultural no es s\u00f3lo sem\u00e1ntica, sino estructural. Un enfoque \u00e9tico no implica la exclusi\u00f3n de la cultura del mercado global, sino la construcci\u00f3n de marcos donde el conocimiento textil sea reconocido como territorial, relacional y con m\u00faltiples autor\u00edas, evitando su reducci\u00f3n a un recurso est\u00e9tico desvinculado de sus contextos de origen.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><\/h4>\n<h3 style=\"text-align: justify;\"><strong>Condiciones para una colaboraci\u00f3n m\u00e1s justa<\/strong><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Trabajar en esta direcci\u00f3n requiere cambios concretos en la forma en que se desarrollan las colaboraciones. Entre ellos se encuentran la transparencia en la cadena de valor y en los m\u00e1rgenes de beneficio, la negociaci\u00f3n colectiva con comunidades organizadas, la reducci\u00f3n de intermediarios opacos o su transformaci\u00f3n en figuras de mediaci\u00f3n con rendici\u00f3n de cuentas, y la participaci\u00f3n directa de las creadoras en la toma de decisiones sobre precios, condiciones de producci\u00f3n y uso de su trabajo.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><\/h4>\n\r\n\t\t<\/div>\r\n\t<div class=\"grve-row-inner grve-bookmark vc_custom_1715942876896\">\r\n\t\t<div class=\"grve-column-inner wpb_column grve-column-1-2\">\r\n\t\t\t<div class=\"grve-column-wrapper-inner\">\r\n\t\t\t<div class=\"grve-element grve-image grve-align-center\" style=\"\">  <div class=\"grve-image-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"604\" height=\"604\" src=\"https:\/\/cheecultural.com\/wp-content\/uploads\/2026\/06\/37e72612-79fc-4680-b785-59ea9426a768.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/cheecultural.com\/wp-content\/uploads\/2026\/06\/37e72612-79fc-4680-b785-59ea9426a768.jpg 1x,https:\/\/cheecultural.com\/wp-content\/uploads\/2026\/06\/37e72612-79fc-4680-b785-59ea9426a768.jpg 2x\" \/>   <\/div><\/div><div class=\"grve-empty-space grve-height-1x\" style=\"\"><\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\r\n\t\t<div class=\"grve-column-inner wpb_column grve-column-1-2\">\r\n\t\t\t<div class=\"grve-column-wrapper-inner\">\r\n\t\t\t<div class=\"grve-element grve-image grve-align-center\" style=\"\">  <div class=\"grve-image-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"820\" height=\"820\" src=\"https:\/\/cheecultural.com\/wp-content\/uploads\/2026\/06\/0542f088-f541-4db8-83d3-09584042db46.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/cheecultural.com\/wp-content\/uploads\/2026\/06\/0542f088-f541-4db8-83d3-09584042db46.jpg 1x,https:\/\/cheecultural.com\/wp-content\/uploads\/2026\/06\/0542f088-f541-4db8-83d3-09584042db46.jpg 2x\" \/>   <\/div><\/div><div class=\"grve-empty-space grve-height-1x\" style=\"\"><\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div><\/div><\/div><\/div><\/div><div class=\"grve-background-wrapper\"><\/div><\/div><div class=\"grve-section grve-row-section grve-fullwidth-background grve-padding-top-1x grve-padding-bottom-1x grve-bg-none\"><div class=\"grve-container\"><div class=\"grve-row grve-bookmark grve-columns-gap-30\"><div class=\"grve-column wpb_column grve-column-1\" ><div class=\"grve-column-wrapper\" ><div class=\"grve-element grve-text\">\r\n\t\t\t<h3 style=\"text-align: justify;\"><strong>Modelos alternativos en pr\u00e1ctica<\/strong><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Existen ya experiencias que apuntan en esta direcci\u00f3n, como cooperativas textiles que negocian directamente con marcas internacionales, modelos de comercio justo con auditor\u00edas externas, o plataformas donde las propias comunidades gestionan su producci\u00f3n y su acceso al mercado global.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Aunque imperfectos, estos enfoques muestran que es posible construir relaciones m\u00e1s equilibradas cuando existe acceso real a la informaci\u00f3n, poder de negociaci\u00f3n y reconocimiento de la autor\u00eda colectiva.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><\/h3>\n<h3 style=\"text-align: justify;\"><strong>En resumen\u2026<\/strong><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Pensar la moda desde esta perspectiva no significa renunciar a la creaci\u00f3n contempor\u00e1nea conjunta, sino asumir que<\/span><b> toda incorporaci\u00f3n de elementos culturales implica responsabilidades materiales, simb\u00f3licas y econ\u00f3micas.<\/b><span style=\"font-weight: 400;\"> La pregunta no es si la cultura debe formar parte del dise\u00f1o global, sino bajo qu\u00e9 condiciones esa participaci\u00f3n puede ser justa, transparente y sostenida en el tiempo.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Si quieres aprender a bordar con mujeres de Guatemala y M\u00e9xico, te comparto los talleres online que realizan con Chee\u2019 Cultural. <a href=\"https:\/\/cheecultural.com\/cursos-online\/\"><strong>Ver m\u00e1s aqu\u00ed<\/strong><\/a><\/span><\/p>\n<h3 style=\"text-align: justify;\"><\/h3>\n\r\n\t\t<\/div>\r\n\t<div class=\"grve-empty-space grve-height-2x\" style=\"\"><\/div><div class=\"grve-element grve-image grve-align-center\" style=\"\">  <div class=\"grve-image-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"547\" height=\"365\" src=\"https:\/\/cheecultural.com\/wp-content\/uploads\/2026\/06\/mexxxxx.jpeg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/cheecultural.com\/wp-content\/uploads\/2026\/06\/mexxxxx.jpeg 1x,https:\/\/cheecultural.com\/wp-content\/uploads\/2026\/06\/mexxxxx.jpeg 2x\" \/>   <\/div><\/div><div class=\"grve-empty-space grve-height-1x\" style=\"\"><\/div><\/div><\/div><\/div><\/div><div class=\"grve-background-wrapper\"><\/div><\/div><div class=\"grve-section grve-row-section grve-fullwidth-background grve-padding-top-1x grve-padding-bottom-1x grve-bg-none\"><div class=\"grve-container\"><div class=\"grve-row grve-bookmark grve-columns-gap-30\"><div class=\"grve-column wpb_column grve-column-1\" ><div class=\"grve-column-wrapper\" ><div class=\"grve-empty-space grve-height-1x\" style=\"\"><\/div><div class=\"grve-element grve-text\">\r\n\t\t\t<p style=\"text-align: center;\">Suscribirse a la newsletter\u00a0<em>\u00abHilos en la lengua\u00bb<\/em>\u00a0para recibir m\u00e1s textos como este, e informaci\u00f3n especial sobre los cursos y talleres de Chee\u2019<\/p>\n\r\n\t\t<\/div>\r\n\t<div class=\"grve-empty-space grve-height-1x\" style=\"\"><\/div><div class=\"grve-element grve-align-center\"><a href=\"https:\/\/preview.mailerlite.io\/forms\/2258789\/184735525722130129\/share\" class=\"grve-btn grve-btn-large grve-square grve-bg-black grve-bg-hover-black\"><span>NEWSLETTER: HILOS EN LA LENGUA<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"grve-background-wrapper\"><\/div><\/div>","protected":false},"excerpt":{"rendered":"El caso de las camisetas Adidas de la selecci\u00f3n mexicana, y los bordados mexicanos El caso de las camisetas de la selecci\u00f3n mexicana para el Mundial 2026, desarrolladas por Adidas con la incorporaci\u00f3n de bordados artesanales de comunidades ind\u00edgenas, abri\u00f3 un debate amplio sobre los l\u00edmites entre colaboraci\u00f3n cultural, apropiaci\u00f3n cultural y explotaci\u00f3n simb\u00f3lica en [...]","protected":false},"author":2,"featured_media":3429,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[29],"tags":[],"class_list":["post-3416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Visibilizaci\u00f3n de t\u00e9cnicas textiles, como tambi\u00e9n, de desigualdades estructurales - Chee&#039; Cultural<\/title>\n<meta name=\"description\" content=\"Camisetas adidas de la selecci\u00f3n mexicana de futbol 2026 y la pol\u00e9mica 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